Skin needs water to look and feel good. The right level of hydration is even more important for skin to be able to work as an effective barrier against external irritants. When skin becomes dehydrated, it looks dull and can feel tight, rough and sensitive. Its barrier function is also compromised.
Good skin hydration is about more than drinking lots of water. What really matters is how effectively moisture is distributed to where it’s needed.
While most moisturisers work by binding water in to the skin and reducing its evaporation, Eucerin has discovered an innovative way to activate skin’s own moisture distribution channels – the Aquaporins. Aquaporins transport moisture between the skin cells and support skin hydration from within.
When hydrated by Eucerin AQUAporin ACTIVE, skin is better able to work as an effective barrier and looks and feels smoother.